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and the use of the Sophatar service. Please read this policy to understand how we collect, use, protect and otherwise
handle your personal information.
What information do we collect?
When registering on our website, become a business subscriber on our website, or become a consumer user of our service by downloading and installing our mobile app, you may be asked
for your name, email address, mailing address, phone number or other details. This
information is meant to be able to inform and contact you about our service offering.
As a consumer user of our mobile app, you are provided the option to sign up with your
existing Facebook account to provide a single-click sign-up and automatic login flow. As
part of this, we may receive from Facebook certain information that is part of your public
Facebook profile such as name, gender, age range and zip code. We do not collect any other
information during the sign-up / login process from this or any other third parties.
As a user of our mobile app, you are given the option to tap on certain ‘information icons’
to create an interest profile. To make our service effective, you are asked during the app
installation process to provide us ‘always’ access to location info. We merely use this to
monitor whether you are at a Sophatar-enabled location locally on your phone. Your phone
only informs your location to us when your phone detects you are at a Sophatar-enabled
location. We do not collect, or track any of your location info when you’re not at a
When at a Sophatar-enabled location we share your first name, gender and age range (but not
your last name, email address or phone number), the screen you are in proximity of, certain
engagement intensity data (time spent at this location on your current visit, total time
over all visits, the number of requested campaigns during this visit and prior visits etc.),
the interest profile you have created for the categories the business subscriber has
activated at this location (but not any interest profile information you entered at any
Sophatar-location not owned by the same business), and if applicable, the on-demand content
you are currently requesting from your phone. We share this as part of our real-time
analytics service to our business subscriber so that he/she may effectively offer you
further services while at this or any other business location he/she manages. We also
provide aggregate analytics to the business subscriber for the location(s) he/she manages.
However this information is totaled across all users and does not contain any personally
When do we collect this information?
We collect information when you contact us, sign up for our service, sign up to receive information from us, or as a user of our service.
How do we use this information?
We use the information to contact you, provide you the requested information, and provide you our service when you’re at a Sophatar-enabled location.
How do we protect your information?
We use encrypted communication between your browser and our website, between our mobile consumer app and backend
servers, and between our B2B app and our backend servers. We use an SSL certificate. When you sign-up to our website or
mobile app, we only store a hashed version of your password, not the actual password. When you login via Facebook using
our mobile app, we do not receive your Facebook password as authentication occurs by Facebook and Facebook only informs us of your successful login.
Do we use ‘cookies’ or other website tracking?
Yes. We use industry-standard tools to track usage of our website, the popularity of certain pages on our website, and
referrers to our website to track effectiveness of our own site promotion efforts. We do not collect user-identifiable
information as part of this process. From the point you enter your email address on our website, we track certain
actions you take on our site such as which pages you visit. We use this as part of an automated process to more
effectively target potential future customers for our service.
Third party disclosure
We do not sell, trade, or otherwise transfer any personally identifiable information.
Specifically, we do not sell our business subscriber, consumer user, or website registration database to any third party.
California Online Privacy Protection Act
To comply with this act, we provide:
the ability to use our website anonymously
COPPA (Children Online Privacy Protection Act
We do not specifically market to children under 13
Fair Information Practices
To comply with this practice, we will take the following actions should a data breach occur:
we will notify users via email within 5 business days after becoming aware of the breach
we will notify users via site notification within 5 days after becoming aware of the breach
2 N First St, 5th floor
San Jose, CA 95113